In this campaign we refer to the Portuguese serie "Rabo de Peixe" in the top 10 in the world on Netflix, and we use the main character, actor Zé Condessa, internationally known. In this campaign, we bring the expression used in the serie "don't be like Wednesday", because nobody wants to be a Wednesday, as it is considered a boring day of the week.

That's why we refer to "not staying in the middle" and taking the risk of discovering new horizons and opportunities. With this, our objective with this campaign is to enhance culture, and in a way bet on known faces, as we believe it will be a point in favor of reaching our target audience to get to know Eudres and what it has to offer.