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Orientations
This page refers to the strategic procedures that guide the development of the advertising campaign
Strategic Guidelines
The affective strategy is an advertising campaign that aims to establish an emotional connection between the brand and the target audience. We think this strategy is the most effective as it tries to get the consumer's attention.
Promise
Taking into account our problem, the lack of knowledge about E³UDRES² by students, our promise would be to show students the benefits they can acquire with eudres, and what it can bring them, both personally and professionally.
The most appropriate type to classify our promise would be benefit, as it refers to the benefits that, in this case, E³UDRES² can bring to students arising from their knowledge and experience.
Support or Proof
Campaign Tone
Informal
Relaxed
motivational
encouraging
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